You take pleasure in imparting knowledge and fresh viewpoints to others. You are worried about how little information you give to your audience in a tips booklet because you are aware that there are countless ways to share your knowledge. You might even refrain from making one due to that worry. What if that was just the beginning instead of the end, and what if writing a guidebook allowed you to directly and indirectly assist even more people?
This is where you should start, both for yourself and for your audience, who is eager to learn from you. Additionally, the suggestions booklet doubles as a marketing and instructional tool. Your pamphlet contains fresh concepts, information that individuals may have already known but may have forgotten, or confirmation that their knowledge is accurate in your professional opinion.
Once your students have read and understood the pamphlet, they will be motivated to learn more from you. These folks desire concepts and procedures that are more in-depth, more sophisticated, and more expansive than those found in a tips pamphlet. They want it to be given in a way that fits their learning preferences, lifestyle, and time and financial constraints.
To quickly expand to a course, workshop, self-guided program, or any other of the many distribution modalities that give your booklet readers that deeper experience, you constructed the right skeleton and overview. The information can be divided into categories and presented as a written, audio, or video lesson at predetermined intervals. It can be entirely self-contained and automated, a live interactive session, or a run of sessions over the phone or online.
Expanding the content of the pamphlet might serve as the basis for a conference speech, a lunch-and-learn, an internal corporate session, or a public workshop. You might include the pamphlet itself in the course materials you give your attendees.
A conference organizer or business decision maker can use your booklet as a direct marketing tool to gain a thorough understanding of your expertise. That inspires a certain amount of faith in your capability to provide an important live show for their members or staff. Many book authors have accepted speaking invitations in this manner and have gone on to forge enduring business connections and new revenue streams.
ACTION – If you haven’t already, write a book. If you currently have one that provides a solid overview of your field, you might want to consider editing it. By beginning to think strategically about the content, you are sowing a seed that will eventually blossom into the product that both you and your target audience want. The topics to cover in more detail and the delivery strategies that will work best for you and your students are included in this. Given that repetition is such an important component of the educational process, offering your clients choices will help them learn new things. Complete one course or program now, and then respond to further inquiries later.
