Do you think you’ve given all of your energy to the audience you’ve been serving with your clever bites? You may believe that you have said all that needs to be said, or that everything has already been said, either by you, your coworkers, or individuals you don’t even know. What’s next?
In what you are doing, your excitement matters more than a lot of other factors. It’s essential to incorporate some sort of driving force into what you share and how you present it. No matter how large your target market is or how simple it is to reach them, if they aren’t the individuals you actually want to serve, the rest is nothing.
It doesn’t matter who else is saying what while you’re excited. You stand out from the crowd because of your viewpoint, your background, your fervor, and your passion. Even though you have followers who number in the hundreds of thousands, the audience you have been reaching is a mere dot on the surface of the earth.
So what’s the magic in this case? In a vast world that no one person can possibly explore on their own in one lifetime, it only takes a small adjustment, a seemingly insignificant change, or a minor modification to make all the difference in the world.
Imagine that- you have knowledge that elementary school teachers may simply use. These educators can and are contacted by a wide range of producers, retailers, educational institutions, even religious organizations, and other limitless avenues of entry. However, you don’t work as an elementary school teacher and have no prior experience teaching students other than your four-legged offspring. Despite the fact that your audience is sizable and your content is excellent, you are hesitant to approach elementary instructors.
Everything you said on the self-care of primary school teachers is valid and applicable to other professionals outside the field of education, regardless of gender, age, marital status, or whether or not they are parents or teachers. Additionally, you have worked in a professional capacity for the majority of your adult life, giving you first-hand knowledge that enables you to comprehend this from all angles.
The material you published, the products and services you designed take on a whole new life when you change one word in the title and perhaps three words that relate to students in the pamphlet. Everything for primary teachers today becomes centered on connecting with and assisting professionals, as well as the businesses and organizations that also want to connect with them.
You might be approaching the same sizable prospects you had previously identified, entering through a different department of their company, or using a different message. The conversation could instead focus on attracting busy professionals to test new productivity tools that help them accomplish more with less time and enjoy a greater sense of accomplishment. You could offer your product as a gift for coming into the store at certain times or making a purchase of certain (or any) products. This would be an alternative to approaching a “big box” office supply store to offer something unique to attract teachers to see the new classroom supplies for the upcoming year.
ACTION: Pay attention to the people who are drawn to you based on your experiences and general interests. Your bite-sized brilliance probably already has some kind of connection to those people. Even if you already work in the subject or career you find most appealing, making a tiny transition to a specialty within it could boost your excitement and productivity.
