Many businesses that are set up as franchises can be that kind of customer for you, just like associations are your huge quantity shopper and subsequently your marketer to their members. With that kind of organization, everyone associated with the franchise may boost their income and you can help a lot more people.
Consider the numerous businesses you patronize. That might be a network of coffee shops (yes, there are more than the one that initially came to mind)! or one of the countless franchises that exist, simply in North America, in the tutoring, cosmetics, cleaning, or other industries. The corporate staff and the individuals who work directly with customers are the company’s only two divisions. There might be others, but you can rely on at least those two.
You might discover that by presenting your brilliant bite-sized how-to ideas to the marketing or franchise development staff at corporate headquarters, they not only fall in love with what you have to offer but also realize that their franchisees can use your information products to market their own goods and services to customers.
In order to customize your publications for each of their franchise owners, the corporate asks the standard “how much does it cost” query as well as whether they could put their company name and website address on the cover. You reply, “Of course, we can put the names and contact details of your franchise owners on the cover. Let me crunch some numbers and get back to you.”
You provide headquarters a great deal since they want to invest in a significant number of your booklets or other formats of your material. They can then resell it to their franchise owners for a small profit. By doing so, the transaction is moved from the expense side of corporate accounting to the revenue side.
Franchise owners now have a special opportunity to set their business apart from competitors in their industry, educating clients, customers, and prospects rather than just selling to them and generating more business in the process. Greater confidence is built. Everyone from the consumer to the franchise owner to the corporate headquarters has a stronger relationship and has spent their resources properly. People have a better understanding of what they are buying since they learnt how to make better judgments before making the purchase.
ACTION – Think about which franchisees could profit from your material and whether it is particular and niched or broad and useful for a range of businesses, situations, and people. Start where you know someone, even if it’s only someone close to where you live, like so many other potential buyers. They may be able to test out your offer locally in their own franchise to collect information regarding results that can subsequently be rolled out locally, regionally, or nationally, or they may be able to more easily determine who to speak with at headquarters. It is sometimes more difficult to approach someone at headquarters without an introduction, but it is feasible.
