You might have started by compiling all of your tips into a pamphlet. What else can you do with the content of the booklet now that it has been produced and printed? Perhaps you distributed the PDF and/or printed copies for free or for a small fee.
There are countless ways to provide the same information, but there are also countless ways to combine it with other content to keep you and the people you serve interested. Additionally, you can do it strategically by outlining your goals on a timetable you set up today for the future.
There is a lengthy list of promotional events for you to think about include every month, like Get Organized Month and Learn Spanish Month in January, as well as many more each and every month. How can you make either of those or any other topic the focus of your writing? Could you give any of the advice from your “bite-sized brilliance” in the context of organizing or studying Spanish? Can you share that knowledge with emerging sectors like Spanish speakers, Spanish instructors, productivity product manufacturers, and professional organizers?
To get you thinking, do a search for “promotional events” for the year. Every month of the year contains dozens of entries, and you might even be inspired to think of your own that has special significance for you and your company.
What if you applied one, three, five, seven, or ten of your suggestions to a brand-new product, such as a shirt, a cap, a mug, or a needlepoint canvass? Would you only sell a finite number of those items during one month of the year?
You can pick one tip and hold a wide-open, in-depth debate about it on a social media platform, via a conference phone line, or by emailing individuals for their thoughts. Can you organize a competition to find the advice that uses creativity the best?
A method to grow your community and generate more interest in your area of expertise is to actively invite people to participate with you in some way. The more the newcomers learn about you, the more probable it is that they will want what you have to offer. This is another technique to reenergize your interactions with fans who have been following you for a long time.
ACTION – Think about how you may encourage engagement in your company to the extent that you feel it is suitable for the audiences you serve, the themes you cover, and your personality type. Ideas can come from anywhere, whether it’s brainstorming with friends and coworkers, studying what local community organizations are doing, or paying attention to how professional associations identify significant milestones in their field. Your bite-sized brilliance has more life and more depth to it than you may have ever considered when you first collected the information for a booklet or other information product to sell, use as a marketing tool, or both. You can modify someone else’s entire campaign or just a small portion of it to suit your needs.
